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Playbox Services Terms
Version 2.0 · Effective August 24th 2026
Permanent location of this version: https://plbx.ai/terms
These Playbox Services Terms (the “Terms”) govern the production of playable ad creatives by Playbox Inc., a Delaware corporation (“Playbox”), for the customer named in an Order Form (the “Customer”). They are written to be read: short sections, plain words, no surprises.
1. The documents
1.1 The agreement between Playbox and the Customer consists of: (a) the signed Order Form, (b) each Batch Confirmation agreed under it, and (c) these Terms (together, the “Order”). Only the Order Form is signed.
1.2 If the documents conflict, the Order Form controls first, then the Batch Confirmations, then these Terms. Terms printed on a Customer purchase order or vendor portal have no effect, even if Playbox processes the purchase order.
1.3 The version of these Terms in effect on the Order Start Date governs the Order for its entire duration, including every Continuing Service Month. Later versions do not apply to a live Order unless both parties agree in writing.
1.4 If the parties have a separately signed master services agreement, non-disclosure agreement, data processing agreement or security addendum, that document remains in force and controls over these Terms wherever they conflict.
2. Definitions
“Ad Network” — an advertising platform named in the Order Form or a Batch Confirmation (for example Meta, TikTok, Unity Ads, AppLovin), together with its SDKs and published specifications.
“Affiliate” — an entity that controls, is controlled by, or is under common control with a party.
“Batch” — the set of Playables ordered for a Service Month (or, for a Custom Order, for the ordered period) under a Batch Confirmation.
“Batch Confirmation” — the email exchange between the parties’ contacts named in the Order Form that fixes, for a Batch: the Playables ordered and the 2D/3D mix, the Ad Networks and the specification versions that apply, the delivery dates, and any additional Playables or unused Budget. A Batch Confirmation is part of the Order without signature.
“Budget” — the amount stated in the Order Form for a Service Month (for MAX and CORE) or for the Custom period (for a Custom Order).
“Continuation Notice” — the written notice described in Section 4.3.
“Custom Order” — an Order under the Custom plan: a fixed quantity of Playables over a defined period at a Budget set in the Order Form.
“Customer Materials” — content, data, logos, trademarks, brand assets, guidelines, performance data and accounts the Customer provides.
“Monthly Plan” — the MAX or CORE plan (Section 3), which runs in Service Months.
“Order Form” — the signed order document that identifies the Customer, the plan, the Budget and the contacts.
“Order Start Date” — the date stated as such in the Order Form.
“Pilot Batch” — the Batch delivered in Service Month 1 of a Monthly Plan (Section 4).
“Platform” — Playbox’s online platform at plbx.ai, including its tools for generating and testing playable content.
“Playable” — one distinct playable ad creative concept, delivered as a finished HTML5 build for every Ad Network confirmed for it, at no extra charge per network. Ten Playables across four networks means ten distinct creatives and forty packages.
“Playbox Tools” — Playbox’s pre-existing and general-purpose technology: engines, frameworks, templates, libraries, asset packs, pipelines, build tooling and know-how, and any improvements to them.
“Service Month” — a calendar month of service under a Monthly Plan, starting on the Order Start Date and on the same day of each following month.
3. Plans and services
3.1 The service. Under every plan, Playbox’s service is the development of playable ad creatives: concepting, 2D and 3D asset production, HTML5 development, QA, and packaging of each Playable for the Ad Networks confirmed for it. Every plan also includes competitor and benchmark analysis and analysis of the Customer’s past creative performance data.
3.2 Monthly Plans. MAX and CORE run in Service Months. For each Service Month the Customer pays the Budget, and the parties agree that month’s Batch — the number of Playables and the 2D/3D mix — in the Batch Confirmation, within the Budget.
3.3 CORE. A Monthly Plan. Editable source project files are not included (Section 11.4).
3.4 MAX. A Monthly Plan. Everything in CORE, plus AI Playtest reports for each Playable and editable source project files included at no extra charge.
3.5 Custom. A fixed quantity of Playables over a defined period, at the Budget and on the invoicing schedule set in the Order Form. Sections 4 and 5 (Pilot Batch, rollover, pause, renewal) do not apply to a Custom Order unless the Order Form says they do. A Custom Order ends automatically at the end of its period; Playables not ordered by then expire. Everything else in these Terms applies.
3.6 Platform access. While the Order is in force and paid up, Playbox may give the Customer trial access to the Platform at no extra charge. Use of the Platform is governed by the Playbox Terms of Use at https://plbx.ai/terms; for the Playables and everything else under the Order, these Terms and the Order Form control. Platform access is a courtesy, provided “as is”: it is not part of the paid deliverables, carries no service levels, may be changed or withdrawn at any time, and ends when the Order ends. Content the Customer creates on the Platform under its trial access is the Customer’s under the Platform’s Terms of Use, but only delivered Playables carry the warranties, acceptance and ownership terms of Sections 8, 11 and 14.
3.7 Prices. These Terms set no prices. All Budgets and fees live in the Order Form.
4. Pilot Batch
4.1 Service Month 1 of a Monthly Plan is the Pilot Batch, at the Budget stated in the Order Form. If that is an introductory rate, it is never repaid, credited back, re-rated or clawed back, whether or not the Customer continues.
4.2 The Pilot Batch succeeds if Playbox delivers every Playable by the dates in the Batch Confirmation and every Playable is accepted under Section 8. There is no performance-metric test.
4.3 If the Pilot Batch succeeds, Playbox sends a written Continuation Notice within 3 business days of the last delivery, stating: the continuing Budget, the start date of Service Month 2, and the response deadline. The Order continues into Service Month 2 unless the Customer opts out — nothing further is signed.
4.4 Opt-out. The Customer may stop the Order from continuing by written notice within 10 business days after the Continuation Notice, for any reason or none, at no cost. Playbox does not invoice Service Month 2 before that window closes. If the Customer opts out, any Service Month 2 invoice is cancelled, anything already paid for Service Month 2 is refunded, and any Service Month 2 Batch Confirmation has no effect.
4.5 If the Pilot Batch does not succeed (a missed date, or a Playable that is not accepted and not corrected), the Order does not continue, and the Customer pays only for the Playables that were accepted.
5. Continuing Service Months
5.1 Renewal. After the Pilot Batch, a Monthly Plan renews for each following Service Month at the continuing Budget in the Order Form, unless either party gives written notice before the end of the current Service Month that it does not wish to continue, or the Order is paused under Section 5.3 or terminated under Section 16.
5.2 Rollover. Any part of a Service Month’s Budget that the Batch Confirmation records as unused rolls over to the next Service Month. Rolled-over Budget is drawn down first. Budget rolls over once and expires at the end of that following Service Month. Rollover applies while the Customer is current on undisputed invoices, and does not survive the end of the Order.
5.3 Pause. Once in any 12 months, the Customer may pause the Order for one Service Month on 15 days’ written notice. During the pause: no Budget is charged, pricing is held, rolled-over Budget is preserved, and the Order continues afterwards as if uninterrupted. Playbox makes reasonable efforts to keep the same production team but cannot guarantee the same individuals.
5.4 End of the Order. When a notice of non-renewal is given under Section 5.1, the Order ends at the end of the current Service Month. Playbox confirms the end date in writing within 2 business days. Confirmed Batches are completed and paid. There is no early-termination fee and no acceleration of future fees.
6. Ordering a Batch
6.1 At the start of each Service Month (or on the schedule in a Custom Order), the parties agree the Batch by email — the Batch Confirmation — between the contacts named in the Order Form.
6.2 Work beyond the Batch or the Budget — additional Playables, out-of-scope requests, extra revision rounds — is quoted in advance and produced only with the Customer’s written approval. Playbox never invoices beyond the Budget without that approval.
6.3 If no Batch Confirmation is agreed in a Service Month, the Budget remains payable and the unused amount rolls over under Section 5.2.
6.4 Changes to a confirmed Batch (a swapped concept, a new network, a changed specification) are agreed the same way, by email. Playbox will say before agreeing whether a change affects dates or fees, and may decline out-of-scope changes until they are agreed in writing.
7. Customer obligations
7.1 The Customer provides in good time: Customer Materials, brand guidelines, access to the data and accounts needed for the included analysis, and approvals at the concept and delivery stages.
7.2 The Customer represents and warrants that it has all rights needed in the Customer Materials it provides, and that the Customer Materials and the campaigns the Playables are used in comply with applicable law, advertising regulations and the policies of the Ad Networks used.
7.3 The Customer remains responsible for its own Ad Network relationships and accounts, and for campaign content, claims and their substantiation, targeting and media buying. Playbox is a production studio, not the advertiser of record.
7.4 If the Customer is late with materials or approvals, delivery dates move accordingly; agreed dates are otherwise binding on Playbox.
7.5 The Customer keeps its own copies of Customer Materials. Playbox is not an archive or backup service.
8. Delivery and acceptance
8.1 Playbox delivers each Playable as a packaged HTML5 build per confirmed Ad Network, with an integration note. On request, Playbox also provides exported flat assets (atlases, PNG sequences, audio, end-card images) at no charge. The lists described in Sections 11.5 and 11.6 accompany delivery.
8.2 The Customer has 5 business days after delivery of a Playable to accept it in writing or to describe a material non-conformity with the Batch Confirmation, the approved concept or the Customer’s written brand guidelines. If the Customer does not respond, the Playable is accepted. Use of a Playable in a live campaign is acceptance.
8.3 Each Playable includes 2 revision rounds, scoped to conformance with the specification, the approved concept and the brand guidelines. Further or out-of-scope rounds are handled under Section 6.2.
8.4 Corrected Playables are redelivered and re-reviewed under Section 8.2.
9. Ad Network specifications and rejections
9.1 Each Playable is built to the Ad Network specification versions fixed in its Batch Confirmation. If a network changes its specification after confirmation, adapting the Batch is handled as a change under Section 6.4.
9.2 If an Ad Network rejects a delivered Playable, the parties look at the network’s own stated reason:
9.3 Playbox does not guarantee approval by any Ad Network or app store, and is not responsible for Ad Network decisions: rejections, takedowns, account suspensions, algorithm or policy changes, or the availability of any platform (Section 14.3).
10. Fees, invoicing and payment
10.1 The Budget is invoiced at the start of each Service Month and is due net 30, unless the Order Form says otherwise. Approved charges under Section 6.2 are invoiced at the end of the Service Month in which they arise. Custom Orders are invoiced as the Order Form states.
10.2 Editable source project files, where not included in the plan, are provided for a separate fee, quoted in advance and capped at 100% of the fee attributable to the Playables concerned (Section 11.4).
10.3 Pre-approved third-party licences and expenses are passed through at cost.
10.4 Fees exclude taxes; the Customer pays applicable taxes other than taxes on Playbox’s income. All amounts are paid in full, without set-off, deduction or withholding except as required by law.
10.5 Amounts overdue by more than 15 days bear interest at 1.5% per month (or the highest rate law allows, if lower), and the Customer reimburses Playbox’s reasonable costs of collecting them. If an undisputed invoice is more than 15 days overdue, Playbox may, after written notice, suspend work on future Batches until it is paid. Suspension never affects the Customer’s rights in Playables already delivered (Section 11.2).
10.6 The Customer may dispute an invoice in good faith by written notice before its due date, and the parties resolve the dispute promptly; the undisputed part is paid on time.
10.7 Except where these Terms expressly provide a refund (Section 4.4), fees are non-refundable once the work they cover has been performed.
11. Ownership
11.1 Playables. On payment of the invoice covering a Batch, Playbox assigns the final HTML5 Playables in that Batch to the Customer and its Affiliates, excluding the Playbox Tools and the third-party and open-source components described below.
11.2 Licence from delivery. From the moment of delivery, the Customer may run and use each delivered Playable in its advertising. This licence survives an invoice dispute, a suspension and the end of the Order — a billing disagreement never makes a live campaign infringing. If a Batch’s invoice is ultimately not paid, the assignment under 11.1 does not occur, but the licence under this Section stands for Playables the Customer has already put into use.
11.3 Playbox Tools. Playbox keeps all rights in the Playbox Tools. Where they are embedded in a delivered Playable, the Customer and its Affiliates receive a non-exclusive, worldwide, royalty-free, perpetual and irrevocable licence to use them as embedded in that Playable. The Customer will not extract, reverse engineer or reuse the Playbox Tools outside the delivered Playables, and will not use them to build or train a competing product or service.
11.4 Source files. Editable source project files (the working project, scenes, and layered assets) are included only in MAX, or where the Order Form says so. Otherwise they are available under Section 10.2. Delivered source files carry the same terms as the Playables they belong to.
11.5 Third-party materials. Licensed third-party materials (fonts, music, stock assets) remain subject to their own licences. Playbox lists them, with their licence terms, at delivery, and uses only materials whose licences permit the intended advertising use.
11.6 Open source. Open-source components remain under their own licences. Playbox lists them, with their licence terms, at delivery, and does not use components whose licences would require the Customer to open-source the Playable.
11.7 Customer Materials. The Customer keeps all rights in Customer Materials and licenses them to Playbox only to perform under the Order.
11.8 Portfolio. Playbox may name the Customer and show its logo in Playbox’s portfolio and marketing. Actual Playables are shown only with the Customer’s prior written consent (email is enough), respecting any embargo in the Order Form or Batch Confirmation.
11.9 No exclusivity; similar work. The Order is non-exclusive. Playbox serves many advertisers, including the Customer’s competitors, and creates work using shared Playbox Tools, templates, mechanics and know-how. Playables made for other customers may resemble the Customer’s in mechanics, structure or style. What is exclusive to the Customer is the Customer Materials and the specific Playables assigned to it — nothing in the Order limits Playbox’s use of general skills, know-how, techniques or residual knowledge.
11.10 Feedback. If the Customer gives Playbox ideas or suggestions about Playbox’s services, tools or the Platform, Playbox may use them without restriction, attribution or payment. This does not transfer any Customer Materials.
12. AI
12.1 Playbox uses AI-assisted tools in production and will disclose on request which tools it uses.
12.2 Playbox does not use Customer Materials, Playables or the Customer’s performance data to train any AI model — its own or anyone else’s — and uses third-party AI tools only on enterprise tiers that are contractually barred from training on inputs and outputs.
12.3 Playbox reviews AI-assisted output through the same human production and QA pipeline as all other work, and stands behind every Playable under Section 14 regardless of the tools used to make it.
13. Confidentiality and security
13.1 Each party protects the other’s non-public information with at least reasonable care and uses it only under the Order. Standard exclusions apply: information that is public, already known, independently developed, rightfully received from a third party, or that must be disclosed by law (with notice where lawful).
13.2 Confidentiality lasts for 3 years after the Order ends — and indefinitely for pre-release builds, unreleased games and features, roadmaps and source code.
13.3 Playbox keeps Customer Materials and unreleased work encrypted in transit and at rest, restricts access to team members working on the account using MFA and managed devices, and notifies the Customer within 72 hours of discovering a breach affecting the Customer’s data or materials.
13.4 Within 30 days after the Order ends, Playbox returns or deletes Customer Materials on request, keeping only what law or routine backups require, still under this Section.
13.5 The parties do not expect to process personal data under the Order. If that changes, they will sign a data processing agreement before any processing starts.
14. Warranties
14.1 Each party warrants it has the right and authority to enter into the Order.
14.2 Conformance. For 30 days after acceptance, each Playable will conform in all material respects to its Batch Confirmation, the approved concept and the Customer’s written brand guidelines, and will function per the integration note on the confirmed Ad Networks’ SDK versions fixed in the Batch Confirmation. Playbox’s obligation — and the Customer’s exclusive remedy — is that Playbox corrects non-conformities promptly at its own cost.
14.3 No performance guarantee. Playbox does not guarantee any campaign metric — CTR, IPM, CPI, CPA, CVR, ROAS, install volume, retention, revenue or similar — nor approval by any Ad Network or app store, nor the continued availability, policies or behaviour of any third-party platform. Media buying, targeting and results are the Customer’s domain.
14.4 The warranty in 14.2 does not apply to the extent a problem is caused by: modification of a Playable by anyone other than Playbox; use contrary to the integration note; combination with materials, SDKs or systems Playbox did not provide or approve; Customer Materials; or an Ad Network’s change of specification, policy or platform after the Batch Confirmation.
14.5 Insurance. Playbox carries commercial general liability insurance of USD 1,000,000 per occurrence / USD 2,000,000 aggregate, and professional liability, media liability and cyber liability insurance of USD 1,000,000 each, and provides certificates on request.
14.6 Except as stated in this Section, the services, the Playables and the Platform are provided “as is”, and both parties disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. Playbox does not warrant that any Playable is unique or that similar creative will not exist in the market.
15. Indemnities and liability
15.1 By Playbox. Playbox defends and indemnifies the Customer against third-party claims that a delivered Playable — excluding Customer Materials and excluding third-party and open-source components used within their listed licences — infringes copyright, trademark or trade secret rights. If a Playable is found or reasonably believed infringing, Playbox may replace or modify it (preserving its function) or refund the fee attributable to it.
15.2 By the Customer. The Customer defends and indemnifies Playbox against third-party claims arising from: the Customer Materials; the Customer’s products and campaigns; campaign content, claims or targeting the Customer made or approved; the Customer’s breach of these Terms; or the Customer’s violation of law or of an Ad Network’s policies.
15.3 Procedure. The indemnified party gives prompt notice, hands over control of the defence to the indemnifying party, and reasonably cooperates. The indemnifying party may not settle in a way that admits fault for, or imposes obligations on, the indemnified party without its consent.
15.4 Neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost data or lost goodwill — even if advised of the possibility.
15.5 General cap. Each party’s total liability under the Order is capped at the fees paid and payable under the Order in the 12 months before the first event giving rise to the claim.
15.6 The caps do not apply to the Customer’s obligation to pay fees, to either party’s wilful misconduct or fraud, or to the Customer’s indemnity under Section 15.2.
15.7 Nothing in these Terms excludes liability that cannot be excluded by law.
15.8 Supercap. For Playbox’s indemnity under Section 15.1 and for a breach of Section 13 (confidentiality and security), Playbox’s cap is instead the greater of two times the amount in Section 15.5 and USD 1,000,000, backed by the insurance in Section 14.5.
16. Termination for cause
16.1 Either party may terminate the Order by written notice if the other materially breaches it and does not cure within 15 days of a written notice describing the breach, or if the other becomes insolvent or ceases business.
16.2 On any end of the Order: the Customer pays for accepted Playables and work performed on confirmed Batches through the end date; each party returns or deletes the other’s materials under Section 13.4; and Sections 1, 2, 10–15, 16.2, 17 and 18 survive, together with every licence and assignment already granted.
16.3 Ending a Monthly Plan without cause is governed by Sections 5.1 and 5.4, not this Section.
17. Changes to these Terms
17.1 Playbox may publish new versions of these Terms. Each version is numbered, dated, and permanently available at its own URL; the current version lives at https://plbx.ai/terms and prior versions in the archive.
17.2 A new version applies only to Orders whose Order Start Date falls after its effective date. It never changes a live Order (Section 1.3).
18. General
18.1 The parties are independent contractors. Nothing here creates a partnership, joint venture or agency.
18.2 Playbox may use qualified subcontractors bound by obligations at least as protective as Section 13, and remains fully responsible for them.
18.3 Neither party may assign the Order without the other’s consent, except to an Affiliate or in a merger, acquisition or sale of substantially all assets, with notice.
18.4 Neither party is liable for delay or failure caused by events beyond its reasonable control — including outages of Ad Networks, cloud infrastructure or third-party AI services — provided it notifies the other and resumes as soon as practicable. This never excuses payment for work already delivered.
18.5 Notices go in writing to the addresses in the Order Form. Email is sufficient; a legal notice by email is effective on confirmation of receipt.
18.6 The Order (Order Form, Batch Confirmations, these Terms) is the entire agreement about its subject and supersedes prior proposals and discussions. Neither party relies on anything outside it. Changes to the Order Form must be in writing and agreed by both parties.
18.7 If any provision is unenforceable, the rest stands. A waiver applies only to the instance it is given for.
18.8 The Order is governed by the laws of the State of Delaware, and the state and federal courts located in Delaware have exclusive jurisdiction. Before filing suit, the parties escalate the dispute to an executive of each company, who talk in good faith for 30 days — except where a party needs urgent injunctive relief for a breach of Section 11 or 13. There is no arbitration clause and no class-action waiver in these Terms.
18.9 Except for claims for unpaid fees or IP infringement, neither party may bring a claim under the Order more than 12 months after it knew, or reasonably should have known, of the facts giving rise to it.
18.10 During the Order and for 12 months after it ends, neither party will solicit for employment or engagement the other’s personnel who worked on the Order. General job postings not targeted at those people are fine.
18.11 The Customer warrants that it is not subject to sanctions or export restrictions of the United States, the European Union or the United Kingdom, and will not use the Playables in violation of them.
18.12 Nothing in these Terms restricts either party from sharing honest reviews or opinions about the other’s products or services.
18.13 The Order Form may be signed electronically and in counterparts.
19. Contact
Playbox Inc. · 220 East 23rd Street, #400, New York, NY 10010, USA · toly@plbx.ai.
Questions about these Terms or an Order: email the address above.